R.E.D. was called upon to create the in-store music and video imaging for Artisan De Luxe — a new Soho boutique which features a collection of Bohemian chic fashion and accessories for men and women curated by designer Philippe Naouri (pictured below).
When the doors to Artisan De Luxe opened in NYC on September 16th — customers were treated to a hand-crafted, eclectic soundtrack of lush Nu-Disco paired with memorable top notes of nostalgic rock and R&B .
Medium sized flat screens spread across the back wall of the store cycle through iconic still images from the late 1960’s — a temporary gallery of photos aimed at creating a strong emotional connection with customers to this brand that’s deeply rooted in nostalgia.
The uniquely crafted music and visual elements are expected to be gradually evolving as the brand introduces seasonal updates to their cool collection of neo-vintage designs.
Model and actress Kate Upton even took time to post a shout out about the store opening on her Twitter feed. How cool is that? The Artisan De Luxe store is located at 12 Crosby Street directly across the street from the enchanting Mondrian Hotel.
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Photography by: Guy Aroch